The current Supporters Club has two drawbacks. First of all it is very labour intensive and believe it or not can be quite stressful to put together is as short a space as time as possible. Secondly it is relatively expensive because of the printing costs associated with low volume printing. For example the latest edition of the newsletter is expected to cost around £1.40 to produce.
An electronic alternative was expected to be trialled with this third edition of the newsletter, but as the third edition took shape it became a 28-page marathon. When compressed in a PDF file it had a 33MB size. Far too great to be sent by e-mail.
Therefore, without the software, expertise or perhaps the time to find a way of condensing the size to a more manageable 2MB file we may give supporters the option of a smaller monthly newsletter as an alternative to the bi-annual printed version.
The one advantage of the monthly e-mail edition is that it will be up to date with that months news and articles. Another is that it will a smaller, easier to read snapshot rather than one long read. Finally for the charity it will cost zero to produce and distribute as it is written by volunteers.
We have to make the decision in early 2011 on how to move this forward but we have a couple of members of the Supporters Club who have expressed an interest in taking part in a trial. Their views will enable us to determine how useful and interesting the smaller newsletter is.
If anyone has any views regarding this, or want to take part in the trial (you must be a member of the Supporters Club) please feel free to contact me at
jonathan@happystaffierescue.org.uk
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